This is Vizi: a 24-hour refrigerator from Ambev, with drinks at a market price inside your condo.
Our challenge was to make this brand born and gain a market presence. For this, we developed its essence, personality, and positioning. Then we focused on creating its name, logo, and visual and verbal identities.
During our study, we saw that Vizi's main attractions are price and the experience it provides. So, at the crafting of the essence, we landed on the following positioning: Convenience just got more convenient (A conveniência muito mais conveniente - in Portuguese).
From the beginning, we knew that, as a beverage cooler, it could carry a more informal and fun personality. Therefore, we also created the slogan: Make yourself at home (Abriu, tá em casa – in Portuguese), which translates the emotional benefits of relief, proximity, and ease when getting the product.
The name is a representation of that friendly and loose way of being. Vizi (vizinho = neighbor, in Portuguese) is not just a refrigerator that arrives at your condo, but that neighbor that makes leisure time much more pleasant.
In the visual universe, a solid typography brings the robustness of all the technology present in Vizi, while the 2 drops in green praise the benefits of the experience: price, availability, and agility.
Lastly, the vibrant palette and neon sign-inspired icons interact with a witty verbal identity that makes everyone feel right at home.
CREDITS
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Design: Papanapa
Creative Direction: Gustavo Garcia
Designer: Gustavo Kone
Illustrations: Gustavo Kone
Positioning, Naming, and Tone of Voice: Renata Monteiro (Criatexto)
3D Images: Rise Retail
