The journal »Klaaf« from the »Akademie för uns Kölsche Sproch« on behalf of the »SK Stiftung Kultur« comes out once each quarter. The journal deals with the Cologne culture, the language and the people who shape this city and make it what it is. A challenge was the implementation of a magazine in the unusually small DIN lang format, due to the standardized brochure holders used at the distribution points. Through the generous use of two-page spread pictures and large typography the effect of a magazine is achieved. MWK assumes concept and design, as well as refinancing, production and distribution of the magazine.
