Rape Crisis England and Wales (RCEW) is a feminist organisation that supports the work of Rape Crisis Centres across England and Wales. They also raise awareness and understanding of sexual violence and abuse in all its forms.
They were in the process of updating their website when they approached Tyla and I, and needed various assets along with a report design. The report, Holding it Together, was to showcase the immense impact the pandemic had on victims and survivors of sexual violence, and how Rape Crisis Centres have had to drastically increase service provision to meet demand.
Scope
Editorial design
Illustrations
Colours
Social media posts
Year 2021
Credits
Illustration and colours by Tyla Mason
Purple and green are the foundational brand colors for Rape Crisis England and Wales. Alongside these, Tyla introduced three new colours and their tints that complement the existing ones, providing more versatility when using the identity. These colours are now incorporated into the Rape Crisis England and Wales identity, extending to the website, reports, and illustrations.
It was important for the report design to be approachable given the sensitive nature of the content. We also aimed for the design to convey warmth and accessibility, reflecting the compassionate work of RCEW. To achieve this, we introduced a serif font, and Tyla made thoughtful and uplifting illustrations, incorporating subtle textures and hand-drawn elements. We extended the texture to the graphs and information boxes, and soft tints from the updated colour palette were used to fill backgrounds, giving the pages a gentle feel to them.
See the full report here
