CONVERT EVERYONE TO TOFU
CHALLENGE
Réconfort Végane is a 192-page recipe book. This third volume highlights more than 100 vegan "Comfort Food" recipes, created by the chef of La Cuisine de Jean-Philippe (aka The Buddhist Chef). Our challenge was to move away from the previous Tome, and add a touch of human warmth and authenticity. All without neglecting the chef's quirky and ironic sense of humor.
SOLUTION
We came up with the idea of the guy from the city that is going to the chalet. He is full of good wills, but he is better in front of the stove than in the woods. We could therefore qualify him as a bad hunter, which makes a lot of sense with the principle of veganism. This concept fully oriented the art direction of the book, whether in terms of the photographic style, props, typographic choices, colors, grid and graphic elements used. It's a warm book with simple and inviting recipes that makes you want to indulge yourself in the onset of cold weather.
Client: Les Éditions Cardinal
Photograph and retouching: Dominique Lafond
Food styling: Michael Linnington
Props: Caroline Simon & Michael Linnington
Food styling: Michael Linnington
Props: Caroline Simon & Michael Linnington
