Metric System Beer Label Design for Dark Lager

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Metric System Czech Dark Lager Label Design

It’s all about that handcrafted process - from brewing the liquid to marketing the can at the distributor. Label designed for the hard working team at Monument City Brewing Company. When you work hard to brew the beer, you need a label that works just as hard selling the tasty content. There is power in the beer packaging!

This dark lager is the first in the series for this Classic Lager lineup.

I love incorporating textured details into my illustrations - like the stippled shadows drawn using all dots. I begin with a pencil sketch, then ink is overlaid before the final art is digitized. The complete label comes together combining graphic design with the artwork.

Using my traditional hand drawn illustration, the label conveys a hard working and handcrafted vibe. This organic feeling is the theme and inspiration behind the classic lager series. Good quality beer. Hard working talented folks making beer. AND Passionate creative ideas. When all these things come together, you have a powerful artisanal product. It's about the experience - enjoying the label art as you sip quality drinkable beer!