Hard seltzer: the ultimate and fizziest drink.
Made of carbonated water with fruit flavoring and a low percentage of alcohol, this sparkling beverage has become the favorite of those who prefer refreshing and tasty soft drinks.
Our client, Juniper, caught the upgrowing opportunity and created its own açaí flavored hard seltzer. Then asked us to design the label and the packaging. So here’s what we did: a visual system that evokes the rich fauna and flora of the amazonian rainforest, a tropical fresh feeling and a color palette that is associated with the reddish purple of the açaí berry.
The development of these visual system sets the base for new flavours ahead.
Packaging development by Nave de Papel
