Reno Depot Home Hardware Campaign
Shortlisted at Cannes. Extremely successful campaign for Reno Depot, a large Home Depot type chain of hardware and renovation stores in Canada. Brief: We have the most stuff. Idea: What if we had so much stuff that we even had what does not exist ? So we decided to create spoof ads that looked like those late night commercials that show amazing and often crazy products. Still makes me laugh.
At that point the campaign had evolved to whatever you're looking for, we have it. So we created a billboard that came out on Fathers Day telling women that if they are looking for their husband, we had him.
