CHALLENGE
The Innovation Alliance needed to halt proposed legislation that threatened to weaken patent holders’ rights and the integrity of patents in the United States, as well as the entire innovation economy.
SOLUTION
We rallied supporters and disrupted the prevailing narrative by creating an emotional movement: “Save the American Inventor.” With a “Dream Small” campaign that made people think about a future without the spirit of invention, we swayed influencers to question the need for the sweeping legislation facing Congress.
RESULTS
The Senate bill was shelved, and savetheinventor.com was included in the United States Library of Congress as a historical public policy record. The Save the American Inventor campaign iterations have been so successful that they continue to evolve even today, and award shows noticed.
