Opto-Réseau — Brand Identity




Opto-Réseau – Brand Identity

Going against the trend of ever-increasing online services that are cold and impersonal, Opto-Réseau takes a live-and-in-person approach leveraging an expertise that thrives on discussion and guidance. The brand identity puts the person and authenticity front and centre by borrowing certain codes from the world of fashion and magazines. The platform provides some flexibility, as it can be deployed across all clinics, which vary from one to the next. It has a living, evolving quality guided by the text, which can change and tell different stories, depending on the context.





























DIRECTION DE CRÉATION — Chantal Gobeil    DIRECTION DE STRATÉGIE — Simon Bédard    CONCEPTION-RÉDACTION — Charlotte Barrière    DIRECTION ARTISTIQUE ET DESIGN — Mélanie Laviolette, Alex Sauvageau, Hugo Joseph    INFOGRAPHIE — Septième    MONTAGE ET MOTION DESIGN — Septième, Bastien Collard    DESIGNER UI — Etienne St-Denis    SERVICE-CONSEIL — Caroline Lavado
PHOTOGRAPHIE ET RÉALISATION — Maxyme G. Delisle    PRODUCTION — Consulat
PHOTOGRAPHIE (COLLECTION ÉDITORIALE) — Florine Pellachin    SET DESIGN — Roxanne Chagnon    PRODUCTION — Shoot Studio





Opto-Réseau — Brand Identity
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agence K72