Founded in 2021
Yucca Studio is the independent
Graphic Design Practice of Catarina Freitas.
For business:
Areas of Expertise
Art Direction, Graphic Design, Editorial,
Branding, Video, Photography, UX/UI, Web Design,
Web Development, Poster Design,
Exhibition Design, Naming & Content, Illustration
About Us
Meaning of Yucca
The yucca plant, or palm lily, is a tough character that you can guarantee will always be around. With its irresistible combination of strength and reliability, the plant flourishes in desert regions, and so copes well with full sun and relative dryness. Some wild species also flower.
Despite its laid back appeal, the Yucca has quite a few symbolic meanings: new opportunities, loyalty, protection and purity.
Welcome to our studio!
Printing Process
October 2021
Envelope
Conqueror Wove Brilliant White
Our Visual Identity
Explained
The connection with the organic world of nature is obvious in relation to the color palette and in relation to the name “Yucca” itself. Despite its laid discrete and neutral appeal, Yucca has quite a few symbolic meanings: new opportunities, loyalty, protection and purity.
Apoc Typeface has a classic and elegant look, combining some differentiating elements, creating an interesting contrast between Haas Grotesk, the Sans Serif in use. Together, the two convey the brand’s values of elegance and professionalism, as well as a clean and timeless style.
Letterhead
Conqueror Wove Brilliant White
Our Belief
Truthful Connections
Based in Porto but working Worldwide, Yucca Studio is a small team of very experienced & multidisciplinary professionals, offering services in the areas of Art Direction, Editorial, Branding, Web, Photography and Creative Services.
Capable of addressing compound creative challenges, we create truthful connections with those around us, motivated by the desire of generating Design that matters. By exploring creativity, human values and collaboration, by valuing different and informed perspectives, we ensure a unique and dedicated attitude towards any challenge given.
Business Cards
Keaykolour Sequoia
Our Statement
Kindness Throught Connections
Our studio believes that kindness manifests itself in conduct, action and relationships. We believe in the importance of leisure, being “leisure” synonymous of availability: “it means a mind that is not constantly occupied with something”.
Yucca was created through the conviction that there is a growing need for alternatives in how to receive and understand the world: not only digital and technological, but also physical and personal.
We believe that, in everything in life, there is the act of learning. When we’re totally honest, that same honesty is conveyed to others.
Our Statement
Kindness Throught Connections
As creatives, we aim to contribute to a society in which the main values that determine how things are done or how people are treated are not maximisation, growth for the sake of growth and financial benefit, but rather more ephemeral, impossible qualities to measure. These values are here, among us, and we all know that, when present at work, they are really felt and perceived. We believe they are as real as money, success, or deadlines.
The studio emerged from a growing interest in the world of culture and education, and from the enormous desire to act in favor of human growth. It is a pleasure to share our vision with you.
Logo, Palette & Typeface
Apoc & Neue Haas Grotesk
Budget Sheet
Cultural Driven Design Platform
Cultural Driven Design Platform
For business:
Areas of Expertise
Art Direction, Graphic Design, Editorial,
Branding, Video, Photography, UX/UI, Web Design,
Web Development, Poster Design,
Exhibition Design, Naming & Content, Illustration
Project Team
Catarina Freitas (Art Direction & Graphic Design)
Diana Freitas (Web Development)
Tânia Franco (Video)
Comment, share & tell us what you think!
Project by Yucca Studio
Thank you!
