Need:
Design of packaging for meat snacks for road trippers.
Travelers are mostly young people (18-32 years), traveling with a minimum stuff.
Purpose - impressions from a trip. An important condition is the freedom of movement. Plan routes themselves.
Main idea:
You're a traveler, not a tourist. Your routes are unique.
Visual metaphor:
Road signs
Logo
PACKAGING
English Deer, Mexican Chicken, American Tourkey, Australian Beef, Russian Rabbit.
PROMOTION
Сonsumer insight:
I enjoy the fact that I'm in a little-known places.
Jerky will allow me to be fed, where it is difficult to buy food.
Jerky will allow me to be fed, where it is difficult to buy food.
Was created a mobile application that shows interesting and little known places in cities
You are on the spot, let's go further
Poster at sales points
Prints
Boards at retail outlets
Minimarkets on the roads
Vending machines
Boards at retail outlets
THANK YOU!
