Branding and website development for 2F clinic
We love to watch how technology develops and simplifies our lives. If in childhood we were scared by the dentist's drill, now we are only scared of bills and then mostly in the wrong clinics. Unpleasant memories and toothache remain in the past, dentists look and are equipped like spaceships, and doctors are like pilots controlling these gadgets.
But technology is not everything. Together with engineers, the situation is being changed by people who sincerely love their work. For example, the founders of the 2F Clinic are the Fedorovs. Developing, many dentists are moving away from the idea of "one family clinic", but sometimes the scale of the family is larger and more important than the usual brand of the clinic. The family is here in everything — in the logo, in the interior of the clinic. And also in a simple and convenient website where it is as easy to make an appointment with a doctor as it is to brush your teeth.
While working on the 2F Clinic website, we wanted to convey the mood that prevails in the clinic: joyful and carefree, but we did not forget to emphasize the amenities: a comfortable lobby and cafe, a children's room, convenient parking in front of the entrance, cozy interior design and modern equipment. And the most important thing is the real reviews of visitors and the faces and names of those who will treat you.
Yes, it sounds like nothing special — the clinic's website, of which there are many. But when everyone did their job with love, both doctors and developers, the result was one of the most successful clinic sites that we have seen. Love cannot be measured, but conversion figures confirm this.
