Need:
Design of packaging for meat snacks for road trippers.
Travelers are mostly young people (18-32 years), traveling with a minimum stuff.
Purpose - impressions from a trip. An important condition is the freedom of movement. Plan routes themselves.
Main idea:
You're a traveler, not a tourist. Your routes are unique.
Visual metaphor:
Road signs
PACKAGING
PROMOTION
Сonsumer insight:
I enjoy the fact that I'm in a little-known places.
Jerky will allow me to be fed, where it is difficult to buy food.
Jerky will allow me to be fed, where it is difficult to buy food.
THANK YOU!