Gazprom Neft
Merch design for Innovation Centre
The Innovation Centre is part of the comprehensive project to digitally transform Gazprom Neft's business. The main task of the centre is to research cutting-edge technologies in warehouse and transport logistics. The team studies and tests emerging technology trends in the delivery industry such as Big Data, blockchain, artificial intelligence, robotization and IoT. Volga Volga designed the merch for the centre's opening day, which took place on 3 September 2021 at Zifergauz, Gazprom Neft's digital transformation cluster on New Holland Island.
Merch design for Innovation Centre
The Innovation Centre is part of the comprehensive project to digitally transform Gazprom Neft's business. The main task of the centre is to research cutting-edge technologies in warehouse and transport logistics. The team studies and tests emerging technology trends in the delivery industry such as Big Data, blockchain, artificial intelligence, robotization and IoT. Volga Volga designed the merch for the centre's opening day, which took place on 3 September 2021 at Zifergauz, Gazprom Neft's digital transformation cluster on New Holland Island.
The agency's goal was to create a concept that reflects the centre's mission and the essence of its work. The design is based on the idea of a microchip pattern and a dot as a symbol for the digital environment. The dot pattern is arranged in the shape of a storage box. In this way, the concept becomes versatile and combines three meanings: Storage, logistics and digital system. The lettering «Bigbag news» makes the merch more personal and tangible for the team: Bigbag is an informal name chosen by the employees for their community.
Based on this concept, we have designed a range of merch that the team can use every day.
