Ales Capital investment company is engaged in advising and managing assets in the real estate, manufacturing, medical, consumer and mining sectors.
We were faced with the task of developing a new corporate identity: logo, corporate graphics, color palette and typography.
The logo consists of two elements: a triangle symbolizing sustainability, and a circle with a grid of conditional meridians and parallels, located at the highest level of the triangle, which radiates the company’s international expertise. In the font part of the logo, the letter «A» is printed in italics, representing dynamism and growth. This method is specific to the design of the headlines.
A subtle and minimalist palette color with beige as the focal point, create a sense of comfort and calm.
The new identity conveys the main message of the company: reliability and high competence.
We were faced with the task of developing a new corporate identity: logo, corporate graphics, color palette and typography.
The logo consists of two elements: a triangle symbolizing sustainability, and a circle with a grid of conditional meridians and parallels, located at the highest level of the triangle, which radiates the company’s international expertise. In the font part of the logo, the letter «A» is printed in italics, representing dynamism and growth. This method is specific to the design of the headlines.
A subtle and minimalist palette color with beige as the focal point, create a sense of comfort and calm.
The new identity conveys the main message of the company: reliability and high competence.
