Bidon is the name of a fictional beer brand dedicated to cycling and to amateur cyclists in general. In Belgium, cycling has a rich history going back for over a century to the very first edition of 'Luik-Bastenaken-Luik' in 1892.

I wanted to add this vintage / nostalgic feel to the brand design and the packaging. These elements are visualised in the moodboard.

The bottles are sprayed white in order to look more like real provision bottles used in professional cycling. The 75cl version is made available on special occasions.

 

Stay tuned for more images and some further explanation!