John John Florence / DONE Movie
24315
1596
73
Add to Collection
About

About

In late 2011, we began working with surfer John Florence and filmmaker Blake Kueny on creative direction for their debut feature surf film and al… Read More
In late 2011, we began working with surfer John Florence and filmmaker Blake Kueny on creative direction for their debut feature surf film and all of its associated content. Together we were able to successfully implement a new digital media strategy in the action sports market. The web edits, released in conjunction with the movie continue to help build the John Florence brand by generating over 1 million views on Vimeo and breaking iTunes sales records in the action sports segment. Combining 16mm film footage shot by John with Blake’s HD digital footage, each section of the movie is connected by transitions employing both first-person and candid journalistic documentation of their travels. Read Less
Published: