The Skateboard Mag
Scope: Creative Direction, Strategy, Design
Driven to reinvigorate skate media, Dave Swift and Grant Brittain founded The Skateboard Mag (TSM). After publishing 129 issues, TSM was acquired by The Berrics, a digital media outlet started by Steve Berra and Eric Koston. This union of digital and print inspired the transformation of TSM into coordinated concept issues that are coffee-table collectibles. To make this shift successful, they needed a new editorial strategy and complementary redesign that would lay the foundation for their future.