Main ad visual
PING i59 Iron Campaign
The i59 irons are the most technologically advanced irons ever released by PING. Using expertise from the engineering, research and innovation teams, PING engineered an aluminum insert, named "Alumicore" which is unlike anything every produced in the golf industry. The i59 delivers the look, feel and trajectory control that better and tour players prefer, with unprecedented forgiveness in a sleek forged blade design. My role in the campaign was concepting the look & feel,
art direction, and designing the final assets for all campaign deliverables for print and web. I also photographed /
retouched the lifestyle imagery for use on PING.com, social media and by various golf retailers.
Copy written by Jody Olsen. The main ad visual was shot by David Butler Photography. The orange Alumicore insert
and additional renderings were created by Randy Geske. I combined the two images to create the final ad visual.
17" x 22" Posters. Glide Forged Pro Wedge launched at same time as i59 with similar campaign look/feel
HTML5 Responsive Animated Web Banners (4:1, 10:1)
Various Sized Web Banners
Two Page Spread Magazine Ad
Lifestyle Images
E-blast
