Joieria Bernat is an established jewellery shop located in the sunny town of Lloret. The insight for the Brand Re-design was to elevate the brand to a more refined way of communicating and therefore mirror it to all brand communication collateral's including the shop. The identity attempts to claim back the true core values of one of the oldest Lloretian families still in business today. By doing this it was drawn from scratch a single-letter monogram that along with the family name completes the logotype. Additionally a set of patterns were created and applied to the brand's packaging as well as in some inner shop areas.