What is it to be a product? How to stand out in an supermarket shelf? Attract attention and you will be loved! Except you’re very pricy, which will lead people to buy you for posing, you just have to show exactly from the first view what’s inside. A brand is a promise. On the other hand, if you have to wear the cheap shop label, you don’t have to wear a cheap design just to get noticed.

Two catchy case studies of grocery store product lines. Simple typographic and graphic elements are used not only to indicate the affiliation in each case, but also to make statements about the product in question without having to read the description. Whether it’s regular or low-fat milk, wheat or rye flour, or coffee of different roasts and caffeine content.