Near the university there is an old café run by a third-generation family. They are bakers, pastry chefs and restaurateurs, and they have a famous butter cake that they sell in large quantities and even ship all over the country — but they have no sense of design.

So the menu concept features a simple yet fine photographic representation of the original crockery, and points the way at first glance whether you want to order a coffee or a slice of cake or are sitting in the branch in a big bookshop.