Patachitra is a distinct art form that originated in Orissa. It is mainly based on the religious paintings that revolve around Lord Jagannath at Puri’s famous Jagannath Temple. Patachitra makes use of bold and vibrant colors and is painted by a communityof artists in Orissa called Chitrakars.

In this project I have documented the craft, Pattachitra and created its brand identity through logo development and other promotional.

The main idea was to understand the various aspects of the craft form and utilize the surveyed information and available resources to come up with a more structured branding concept and promotional. The deliverables include logos, catalogue, a set of business cards and price tags for their products.