Hermle Campaign RS1
Spot 1
Hermle asked for an ad package campaign containing two spots to promote the RS 1 System. Since they were supposed to be advertised on social media platforms, the length was very reduced, allowing to delve into beautiful visuals and sounds representing the qualities rather than creating a presentation about the technical details of the machine.
The RS 1 combines two Hermle Machines with one robotic system and doubles the
output flexibly and intelligent. 24/7. This allows the client to maximize the efficiency,
while needing a lot less space. Organic movements symbolize the way this powerful union forms, using light and colour to accentuate the feeling of a lasting connection.
output flexibly and intelligent. 24/7. This allows the client to maximize the efficiency,
while needing a lot less space. Organic movements symbolize the way this powerful union forms, using light and colour to accentuate the feeling of a lasting connection.
Spot 2
Their robotic system RS 1 can use parts in different shapes and dimensions for maximum economic advantage. Hermle's robotic systems can access them efficiently, ensuring maximum output on a reduced area, doubling what a machine can do.
thank you for your attention <3
Client: Berthold Hermle AG
Production Studio: octomotion gmbh
Concept, Idea: Christoph Rüppell, Reas Alkhateeb
3D Motion Design, Animation, Music, Editing: Reas Alkhateeb
Shading + Texture Artist: Benjamin Hajdu
