Elia Pirazzo's profile

J-Air - Lancia

Elia Pirazzo
•
Industrial Design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design



Java
2020
Lancia / J-air

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Albertdesign worked with Java to create their first gravel bike. In a new market but already so crowded with ultra-light carbon frames, the challenge has been to design a bike that could be different from the others. With a strong identity but with a language as clean as possible in every intersection. A harmonious frame with a single prerogative: to convey strength but at the same time lightness and plasticity. 
We followed the project step by step passing by researching, conceptualizing, prototyping, modeling, analyzing, and launching the product to give support 360 degrees.
Exploring dozens of both sketches and quick 3D models, Albertdesign and Java cooperated with their designers and engineers to create Lancia.

This bike seems to be made up of a skeleton inside - which gives cyclists reliability and safety in the roughest terrain - covered in turn by a thin layer of "leather" which gives it that sculptural look.





3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design
3D Bicycle Bike CGI Cycling design gravel PADOVA pirazzo product design

Credits:
Albertdesign s.a.s.
Alberto Barin - CEO
Head Designer - Elia Pirazzo
Senior Designer - Silvia Pivato
Junior Designer - Lucia Gazzetta
Photography and video - Mattia Comberlato, Andrea Fontana, Thomas Genovese

Designed in Albertdesign


J-Air - Lancia
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Elia Pirazzo's profile

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Elia Pirazzo's profile
Padua, Italy

J-Air - Lancia

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives