SMALL BRANDS CAN'T AFFORD GREAT ADVERTISING. ADVERTISING SUCKS.
BUT _SUCKS FOUND A SOLUTION.
Sucks is a small lifestyle brand with no budget that called together all the small brands like itself
to collectively buy the biggest billboard in Piazza San Babila.
And that's why The Shared Billboard was born.
This way, everyone could have their own space on a billboard that they would never have been able
to afford before, and together we were able to shout to all Milan how much Advertising sucks.
CREDITS
CCO & Partners_Livio Basoli & Lorenzo Picchiotti
Creative Directors_Davide Labò & Luca Riva
Design Director_Alessio Salatino
Junior Art Director_Edoardo Serafini
Junior Copywriters_Paola Cecere & Gian Marco Panichelli
Client Director_Elena Panza
Account Executive_Giulia Visconti
Head of Content_Ludovica D'AquinoSocial Media Manager_Alessandro Magnani
Integrated Production Director_Matteo Pecorari
Head of Events & Special Projects_Laura Boy
Special Projects_Martina Augelli
Producer Intern_Francesca di Donna
Strategy Director_Marco Mammino
Post Production Supervisor_Seba Morando
Film Editor_Valentina Renna
Junior Video Editor_Diego Gonzalez
Motion Graphic Designer_Gabriele Frigimelica
Junior Motion Designer_Dario Lipani
Strategic Planner_Grazia Zucchiatti
