PLAY INSIDE, PLAY FOR THE WORLD
For the first time in its history, Nike couldn’t tell people to get out there and “Just Do It”, so we had to find a way to bring the outside inside. After all, there’s always room for creativity. And in our case, rooms.
We wanted to inspire teens all over Italy to rediscover the power of being alone in a room and create.
That’s why we asked them to share their creativity with us, right from their rooms, for a chance to perform on the biggest stages available during the lockdown: top artists and creators’ Instagram channels.
Turning what felt like a cage into a stage for thousands of teens in Italy.
Agency - DUDE Milano
Chief Creative Officers - Livio Basoli & Lorenzo Picchiotti
Executive Creative Director - Curro Piqueras Parra
Senior Art Directors - Alessio Salatino & Pietro Soldi
Junior Art Director - Edoardo Serafini
Junior Copywriter - Gian Marco Panichelli
Creative Strategy Director - Federica Nanni
Junior Strategic Planner - Giorgia Marchelli
Client Director - Elena Panza
Senior Project Manager - Ilaria Belcastro
Integrated Production Director - Matteo Pecorari
Producers - Valeria Mazzotta & Andrea Italia
Post Production Supervisor - Seba Morando
Motion Graphic Designer - Gabriele Frigimelica
Film Editor - Federica Ruggeri
Creative Production Company - C41