Generally, women are reluctant to tell their age. Even to the extend of lying about it. But does it matter, if they look younger than they suppose to be? Olay Total Effects+ has a formula to defy age, resulting in a visibly younger looking skin. This campaign is to encourage all women to reveal their true age without feeling shy about it.
 
"Confess. Proudly."
"fcuk® off up to 50% at selected outlets only."
Interactive print ad for UHU Superglue.
 
"For product demo, turn this ad up-side-down.
... A truly match-maker."
An awareness campaign to choose the original, high quality plastic containers from Tupperware® against replicas and other cheap alternatives. "Tipu" means to cheat, or deceive in Malay. Hence, the wordplay concept that is applicable to the Malaysia, Singapore, Indonesia and the Brunei market.
 
"Microwave safe. Maybe...
"At least we are cheap...
"Only we have the patented belch...
"Locks the flavour of your food. And the plastic...
"Quality plastic lookalike...
 
Many of us grew up with Lego. We got at least a set during our childhood. While we were playing it, ambitiously, we thought of being an architect, an engineer, or a builder when we grow up. Creativity at a very young age can in return be very useful in the future, to rebuild a scarred nation.
 
This ads are created to pay tribute to the 9/11.
A series of ads to demonstrate the strong bonding element of UHU Superglue.
"Every year, millions of women are raped. Sadly, but true, most cases go unreported, because the offender is someone close to them - a partner, a relative, a friend, a colleague,
or an employer. Do your part now. Stop violence against women."
Flexisyn is a medicine to relieve arthritis pain. Many sufferers belief that the damp weather, and rain triggers the pain.
"Let it rain."
To reinforce Nokia's motto of "Connecting People", 2 billboards are installed in a way that it looked slided closely together to work as 1 canvas.
Mini billboard for Zippo lighter.
Outdoor installation of Wonderbra's "Double Speed Bumps" road signs.
Viagra rolly-polly / punching bag ambient.
Messages are printed on frosted / translucent material to let the public experience how the visually impaired see the world. This is an awareness campaign by the WHO to get donation.
A series of ads for Post-it Notes.
Panadol gives you a piece of mind and let you endure all kinds of pain - as demonstrated by a Shaolin monk.
Initiative
Published:

Initiative

Compilation of initiative works.

Published: