AWARD School 2009
Portfolio compiled at the end of the course.
Each week, we are given a brief with a single minded preposition to crack. The briefs cover most, if not all, the mediums used in modern advertising i.e. the conventional media like print, radio & tv and non-conventional like digital, ambient, activation, etc.
Works are required to be submitted hand drawn or traced. Computer generated works are not allowed.
Note: MacBook Air ad is a remade from the hand drawn work.
Portfolio compiled at the end of the course.
Each week, we are given a brief with a single minded preposition to crack. The briefs cover most, if not all, the mediums used in modern advertising i.e. the conventional media like print, radio & tv and non-conventional like digital, ambient, activation, etc.
Works are required to be submitted hand drawn or traced. Computer generated works are not allowed.
Note: MacBook Air ad is a remade from the hand drawn work.
MacBook Air, world's thinnest notebook
"Because we only need this much."
Submission work to be eligible for the course.
"Because we only need this much."
Submission work to be eligible for the course.
WOW Chilli Sauce, the hottest chilli sauce. Print.
"Hello, Global Warming!"
"Hello, Global Warming!"
WOW Chilli Sauce, the hottest chilli sauce. Print.
*ellipsis chilli droplets
*ellipsis chilli droplets
Tata Nano, the launching of the cheapest car in the world. Print.
"(Starburst) 1 Lakh* (Copy) *MAY CAUSE CHAOS. We can't afford to boast about the price as it may create unnecessary stampede in the city."
"(Starburst) 1 Lakh* (Copy) *MAY CAUSE CHAOS. We can't afford to boast about the price as it may create unnecessary stampede in the city."
Tata Nano, the launching of the cheapest car in the world. Print.
The brief asked for a poster. Instead, I want to create a bigger, long lasting thought.
My idea was to have Nano joint venture with major hypermarkets for on-ground activation projects. The actual car will be placed in between supermarket aisles. Giving an impression that the car is as affordable as the everyday needs i.e. food. Hence, this supermarket's "low offer" leaflet / flyer / insert is created as one of the many items for the projects. This flyer will be given out to low household income families.
Note: 1 lakh = 100,000 rupees
The brief asked for a poster. Instead, I want to create a bigger, long lasting thought.
My idea was to have Nano joint venture with major hypermarkets for on-ground activation projects. The actual car will be placed in between supermarket aisles. Giving an impression that the car is as affordable as the everyday needs i.e. food. Hence, this supermarket's "low offer" leaflet / flyer / insert is created as one of the many items for the projects. This flyer will be given out to low household income families.
Note: 1 lakh = 100,000 rupees
Virgin Galactic, space travel for all. Print.
"Cure your obsession at Virgin Galactic."
"Cure your obsession at Virgin Galactic."
Virgin Galactic, space travel for all. Print.
"You can have All The Space you want. Virgin Galactic. For whatever reasons."
"You can have All The Space you want. Virgin Galactic. For whatever reasons."
JobStreet.com, find the job you're suited to. Print.
Media placements with job ads that are related to the news.
"Graphic Designers job postings at JobStreet.com"
"Policeman job postings at JobStreet.com"
"Biologists job postings at JobStreet.com"
"Professional Photographers job postings at JobStreet.com"
"Virologist job postings at JobStreet.com"
Media placements with job ads that are related to the news.
"Graphic Designers job postings at JobStreet.com"
"Policeman job postings at JobStreet.com"
"Biologists job postings at JobStreet.com"
"Professional Photographers job postings at JobStreet.com"
"Virologist job postings at JobStreet.com"
iPhone, you can do anything with an iPhone. Outdoor.
*iPhone art installation
*iPhone art installation
iPhone, you can do anything with an iPhone. Outdoor.
*emergency iPhone box
*emergency iPhone box
GLAD Cling Wrap, better alternative for preserving food. Print.
"GLAD Cling Wrap. Just better."
*GLAD wraps over branded food preservatives.
"GLAD Cling Wrap. Just better."
*GLAD wraps over branded food preservatives.
Gardenia Bread, the tastiest bread. Print.
"As Good As It Is."
*bread crumb with crust as the fillings.
"As Good As It Is."
*bread crumb with crust as the fillings.
Federal Government Department of Health and Ageing, exercise more. Non-traditional.
Copy on the fatty tube's tag: "The amount of fat you may burn by just walking up this stairs. Imagine by doing more. (Flip side) Shake it. Loose it."
PRESS RELEASE
Science work wonders.
Just like a demonstration adopted by the recent health awareness campaign by the Federal Government Department of Health and Ageing. The public are given small test tubes which contain what it seems like oil. If the amount of chemical mixture is adequate, the liquid can change its colour by shaking it!
When the tube is shaken, it changes the liquid colour from yellow to red. Further shaking it will turn it to green. If the tube is left still, it goes back to the original yellow colour. You can repeat the cycle as often. This literally tells people it's burning (red) the oil (yellow), till you are healthy (green). What a simplest way to encourage people to exercise, and continue to do so.
To some extent, the tube became some sort of a game. Some people bring the tube along where ever they go. Forcing themselves to walk faster, and more vigorously, so that it will turn green. Some women are planning to use it as jewellery and accessories; as necklace pendant or earrings. Some extreme guys had already stuck these tubes in their car, and became some sort of a g-force sensor.
The tube really motivate and remind people about the advantage of exercising. Thumbs up to the Federal Government Department of Health and Ageing.
For more information about the "Traffic Light Chemistry Demonstration", please refer to links below:
http://www.youtube.com/watch?v=QkUKlxzNbow
http://www.rsc.org/Education/EiC/issues/2005July/Exhibitionchemistry.asp
http://www.scholarchemistry.com/groups.php?id=16579
Copy on the fatty tube's tag: "The amount of fat you may burn by just walking up this stairs. Imagine by doing more. (Flip side) Shake it. Loose it."
PRESS RELEASE
Science work wonders.
Just like a demonstration adopted by the recent health awareness campaign by the Federal Government Department of Health and Ageing. The public are given small test tubes which contain what it seems like oil. If the amount of chemical mixture is adequate, the liquid can change its colour by shaking it!
When the tube is shaken, it changes the liquid colour from yellow to red. Further shaking it will turn it to green. If the tube is left still, it goes back to the original yellow colour. You can repeat the cycle as often. This literally tells people it's burning (red) the oil (yellow), till you are healthy (green). What a simplest way to encourage people to exercise, and continue to do so.
To some extent, the tube became some sort of a game. Some people bring the tube along where ever they go. Forcing themselves to walk faster, and more vigorously, so that it will turn green. Some women are planning to use it as jewellery and accessories; as necklace pendant or earrings. Some extreme guys had already stuck these tubes in their car, and became some sort of a g-force sensor.
The tube really motivate and remind people about the advantage of exercising. Thumbs up to the Federal Government Department of Health and Ageing.
For more information about the "Traffic Light Chemistry Demonstration", please refer to links below:
http://www.youtube.com/watch?v=QkUKlxzNbow
http://www.rsc.org/Education/EiC/issues/2005July/Exhibitionchemistry.asp
http://www.scholarchemistry.com/groups.php?id=16579
YongPyong Ski Resort Korea, with 31 slopes, including the Rainbow Slope; 15 different lift facilities, including one 3.7 km. long cable car lift; and Korea's largest ski house (Dragon Plaza), Yongpyong Resort is the most popular ski resort in Korea.
Media: Campaign of :30 radio commercials
Script 1
SFX: Skiing, strong wind blowing throughout
(Male screams at different time intervals. Scream cycles up and down, loud and soft)
Male V/O: AaAAarrrrrRrRrGgGGgghHhHHhHhHH~
Male V/O: AAAAAaaAaaAaaaAaAAAhhHhhHHHhhhHhhHHHhhhhhhhhHHHHHHH~
Male V/O: AAAAAAAAaARRRrrrrrGGGGgggggGHHHHhhhHHHH~
Male V/O: AaaaAAAAaaARRRrRrRrggGgGGGGgggGHHhhhHHHhhHH~
Male V/O: aaaAaRRRrgggGGGggGGGGgHhHHhHHhHHH~
Announcer V/O: We have 31 skiing slopes at Yongpyong Ski Resort. And not to mention the Rainbow Slopes. It is enough for your whole month supply of fear and excitement. If you have that long to spent. Scream daily. Scream differently. At Yongpyong
Male V/O: WwwWwWoooOoooOOooHHhhHhHHhhoooOOoooOooOOOOoo~
Script 2
SFX: Indistinct people chatters and laughter in the background throughout
(Conversation in a very Manglish manner)
Male 1 V/O: An yiong ah sai oh ("hello" in broken Korean)
Male 2 V/O: Bro, what you saying lah? Sounds like Hakka, man!
(Both laughing)
Male 1 V/O: Just learning some Korean
Male 2 V/O: You going Korea ah?
Male 1 V/O: Yeah! To Yongpyong Ski Resort. And you know what? They have this 3.7 km long cable car lift! That's a long trip up wei. Imagine the awkwardness of being in silence with Koreans
Announcer V/O: Well...yeah. That's half an hour up. But our cable car lifts are built on one of nature's beautifully crafted mountain. You will be in you own little world anyway, enjoying the scenery the whole trip up. Silence. At its best. At Yongpyong
Male 2 V/O: Eh, what if you are stuck with Turkish?
Male 1 V/O: Er...
Script 3
Announcer V/O: When we say popular...
(Conversation in a very Manglish manner)
Male 1 V/O: Aiya, very crowded one lah!
Female 1 V/O: Yeah lah...sure will bump into other people
Female 2 V/O: Or people bump into you. I don't want my butt being touched!
Male 2 V/O: I rather being somewhere with less people
Female 3 V/O: Yeah, some space would be nice
(Continue debating, indistinct)
Announcer V/O: Phew! Well, I couldn't agree more. Do you know we houses the largest ski house in Korea? The Dragon Plaza can fit as many people as you can imagine at any one time, and still, you can have that little privacy of your own. Privacy. Are kept private. At Yongpyong
Male 1 V/O: Eh, what is so popular you were saying again?
Note:
Manglish - Malaysian English
lah, ah, wei - slang
Hakka - Chinese dialect
Media: Campaign of :30 radio commercials
Script 1
SFX: Skiing, strong wind blowing throughout
(Male screams at different time intervals. Scream cycles up and down, loud and soft)
Male V/O: AaAAarrrrrRrRrGgGGgghHhHHhHhHH~
Male V/O: AAAAAaaAaaAaaaAaAAAhhHhhHHHhhhHhhHHHhhhhhhhhHHHHHHH~
Male V/O: AAAAAAAAaARRRrrrrrGGGGgggggGHHHHhhhHHHH~
Male V/O: AaaaAAAAaaARRRrRrRrggGgGGGGgggGHHhhhHHHhhHH~
Male V/O: aaaAaRRRrgggGGGggGGGGgHhHHhHHhHHH~
Announcer V/O: We have 31 skiing slopes at Yongpyong Ski Resort. And not to mention the Rainbow Slopes. It is enough for your whole month supply of fear and excitement. If you have that long to spent. Scream daily. Scream differently. At Yongpyong
Male V/O: WwwWwWoooOoooOOooHHhhHhHHhhoooOOoooOooOOOOoo~
Script 2
SFX: Indistinct people chatters and laughter in the background throughout
(Conversation in a very Manglish manner)
Male 1 V/O: An yiong ah sai oh ("hello" in broken Korean)
Male 2 V/O: Bro, what you saying lah? Sounds like Hakka, man!
(Both laughing)
Male 1 V/O: Just learning some Korean
Male 2 V/O: You going Korea ah?
Male 1 V/O: Yeah! To Yongpyong Ski Resort. And you know what? They have this 3.7 km long cable car lift! That's a long trip up wei. Imagine the awkwardness of being in silence with Koreans
Announcer V/O: Well...yeah. That's half an hour up. But our cable car lifts are built on one of nature's beautifully crafted mountain. You will be in you own little world anyway, enjoying the scenery the whole trip up. Silence. At its best. At Yongpyong
Male 2 V/O: Eh, what if you are stuck with Turkish?
Male 1 V/O: Er...
Script 3
Announcer V/O: When we say popular...
(Conversation in a very Manglish manner)
Male 1 V/O: Aiya, very crowded one lah!
Female 1 V/O: Yeah lah...sure will bump into other people
Female 2 V/O: Or people bump into you. I don't want my butt being touched!
Male 2 V/O: I rather being somewhere with less people
Female 3 V/O: Yeah, some space would be nice
(Continue debating, indistinct)
Announcer V/O: Phew! Well, I couldn't agree more. Do you know we houses the largest ski house in Korea? The Dragon Plaza can fit as many people as you can imagine at any one time, and still, you can have that little privacy of your own. Privacy. Are kept private. At Yongpyong
Male 1 V/O: Eh, what is so popular you were saying again?
Note:
Manglish - Malaysian English
lah, ah, wei - slang
Hakka - Chinese dialect
Pilot "Frixion Ball", undo your mistakes. TV.
Pilot have developed and patented an ink that becomes invisible when it is heated to 62.5 degrees. When you make a mistake you can flip the pen around and the rubber ball tip at the other end creates friction but more importantly enough heat to make the ink invisible. (Hence the name 'Frixion Ball'.) And just say it's an important document and you left the papers in a hot car and the ink became invisible, simply place the document in the freezer for 20 minutes and the ink will reappear.
Smart Fortwo, go anywhere. Digital.
At just over two and a half meters long (2.69M) this little beauty can fit just about anywhere. A digital solution that will make people want to buy, or at least test-drive, a Smart Fortwo
This means a lot.
