Serenity is the largest digital transformation program ever undertaken in this country. This is a process that IAG embarked on to overhaul some of their more complex or dated systems, laying the foundation for a strong and supportive future.
We were engaged by M35 to make an explainer video for IAG employees, that spoke to this transformation, based on the branding and design language that had been defined.
The result was an employee engagement piece to be played on the company intranet, and this version is a cutdown including some of our favourite moments from the original sequence.
Credits
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Client — IAG
Brand Agency — M35
Storyboards — M35
Animation Studio — Never Sit Still
Brand Agency — M35
Storyboards — M35
Animation Studio — Never Sit Still
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Studio Director — Mike Tosetto
Project Lead - Ben Walker
Animation - Ben Walker, John Grist, Nancy Li
3D Animation - Mike Tosetto
SELECTED LOOPS
Selected shots from the IAG Serenity video cutdown.
THANK YOU.
