Todd Sampson and Baltimore Films return to Network 10 with a two-part documentary, Mirror Mirror, an eye-opening series that has everyone talking.
An important topic of our time, Mirror Mirror pulls back the curtain on the beauty machine, explores the societal crisis of body image dissatisfaction, and the manipulative trillion-dollar industry that profits from it.
An important topic of our time, Mirror Mirror pulls back the curtain on the beauty machine, explores the societal crisis of body image dissatisfaction, and the manipulative trillion-dollar industry that profits from it.
Never Sit Still had the opportunity to work alongside Todd and the wider team to design and animate numerous graphics sequences that feature throughout the film, along with the show’s opening title sequence.
The style we created is dark and slightly ominous to reflect the sinister undertones of the series. Our colour palette features Pink and Blue heavily, playing to the stereotype of ‘gendered colours’, as our perceptions on body image - what we are made to believe looks ‘right’ - are highly dictated by media and ideals led by a strict and stereotypical gender binary.
Credits
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Client — Baltimore Films
Director — Jeff Siberry
Director — Jeff Siberry
Writer & Host — Todd Sampson
Animation Studio — Never Sit Still
Sound Mix & Design — ZIGZAG Lane
Broadcaster — Network 10
Animation Studio — Never Sit Still
Sound Mix & Design — ZIGZAG Lane
Broadcaster — Network 10
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Studio Director — Mike TosettoProject Lead — John Grist
Concept Development — John Grist, Ben Walker, Zoe Crocker, Jess Fogarty
Storyboarding — John Grist, Ben Walker, Jess Fogarty
Look Development — John Grist, Ben Walker, Zoe Crocker, Mel Webster, Jess Fogarty, Craig Stubbs-Race
Motion Graphics Animation & Compositing — John Grist, Ben Walker, Jess Fogarty
3D Animation & Modelling — John Grist, Craig Stubbs-Race
Selected shots from Mirror Mirror opening title sequence.
Side-by-side comparison of concept sketches & final shots from Mirror Mirror opening title sequence.
SHOW GRAPHICS
The Body Ideal Timeline:
This animated sequence takes the viewer through the history of how the
ideal body and what it means to be 'beautiful' has changed over time.
This animated sequence takes the viewer through the history of how the
ideal body and what it means to be 'beautiful' has changed over time.
Scale of the Problem:
A short graphic highlighting the popularity of cosmetic surgery in Australia.
Narcissus:
A look into the story of narcissus, the origin of mirrors, and the narcissist phenomenon.
Social Media:
Split over two parts, these animated segments look at the prevalence of social
media in our lives, and the addiction we get to the dopamine hit of 'likes'.
media in our lives, and the addiction we get to the dopamine hit of 'likes'.
Fitness:
A look at the fitness and gym craze.
Barbie:
This video looks at the unrealistic standards of barbie doll proportions.
Selected scenes from the show graphics package.
PROCESS SKETCHES & STYLEFRAMES
Concept sketches & storyboards.
Look development & styleframes.
THANK YOU.
