Digital outsourcing is becoming a big trend as businesses look to cut costs and expand their customer base.

By outsourcing your digital marketing processes, you can save time and money as well as open up the voice of your brand to those outside your business.

You need to weigh up all the pros and cons before outsourcing any part of your business, but if done correctly outsourcing can substantially grow your market share and revenue numbers.

The first step in outsourcing is deciding what you will be outsourcing: all parts of your digital marketing or just certain areas? Outsourcing larger tasks such as social media publishing or designing an entire website may not be practical for some smaller companies; however, outsourcing individual elements such as producing web articles or running online ad campaigns can yield great benefits.

Once you have your outsourcing plan firmly on paper, it is time to decide on the outsourcing location. The Philippines has become a popular choice for outsourcing with thousands of businesses outsourcing digital tasks to Filipino workers each day. This outsourcing hotspot offers competitive prices combined with high-quality work. 

In this article, we’re going to talk about the advantages of outsourcing your digital marketing process and how can it help your business achieve success.

Outsourcing is the movement of business and manufacturing processes from a company to an outside party (most often another, foreign company). It usually occurs with any outsourcing of non-core activities such as payroll processing or equipment maintenance. 

Offshoring outsourcing has been used by both large corporations and governments as a way to offload work that either does not fall into their area of focus, is too complicated for them to do well, or requires specialized skills they lack. The motivation behind outsourcing can be simple cost savings or outsourcing that focuses on developing capabilities that may later be brought in-house.

5 reasons why a company should consider outsourcing their digital marketing process:

1.  Increased Quality of Services

Digital marketing requires constant tweaking, updating and monitoring to continuously be effective in today's market. Many companies outsourcing this task can take it off your hands so you do not have to micromanage the work being done on your account. The company outsourcing your accounts normally has full-time employees working on these accounts, so they can dedicate more attention than an employee at your company would be able to. You can even hire someone who is interested or has experience in digital marketing that works remotely (~50-100 USD/HOUR) for 1-hour sessions to manage your social media accounts if you won’t take an extra step towards outsourcing all your digital marketing tasks.

2.  Save Money on Business Expenses

Outsourcing all your digital marketing processes can save you a lot of money that would have been used in the past to pay employees who are working with these accounts. Your company does not have to worry about paying the salaries of full-time employees who manage these accounts but they still get benefits from someone else managing them so it is a win-win situation for everyone involved. You are also able to hire remote workers or freelancers, which saves you money by allowing you to skip overhead costs such as paycheck printing and mailing, employee healthcare benefits, work equipment for this person, etc.

3.  Increased Customer Satisfaction

When you outsource your social media accounts, you can have another company manage these accounts but still retain an active presence on them. This allows your customers to see that their opinion matters by sharing it with the social media world at large. You will also be able to monitor general comments about your business and provide customer support on time instead of waiting until after hours or during work breaks.

4.  More Time to Focus on Other Business Functions

When you outsource all your digital marketing tasks, like blog creation and social media management, then you will normally gain more time to focus on other business functions such as product development or production for example. By outsourcing all of these responsibilities; you can put yourself in a better position than your competitors who still think they can do everything themselves.

5. Increased Overall Awareness of Your Business

By outsourcing your digital marketing process, you will be able to increase the overall awareness of your business by allowing for a bigger company to be creating and promoting content for you daily. For example, if a blog article is written describing a new product offering from your business and posted on various popular blogs, then it will reach more eyes than an article created by just one person at your company would. SEO companies can also help with these tasks as well as other marketing functions such as public relations and advertisements.

Hiring a digital marketing agency should be easy, right? Well, not really.

Nowadays many companies are providing online services to their customers. Successful ones are constantly trying to meet the needs of their customers by offering better pricing or more convenience. Unfortunately, struggling companies do the opposite. They try to cut expenses by cutting down employees, salaries and hiring new people for different tasks, or they simply give up and close down instead of trying to compete with others and survive through the market's storms and changes.

Two outsourcing pitfalls: missing objectives and communications breakdowns

Of course, there are some advantages when it comes to outsourcing your work overseas – cost efficiency is one of them – but it can also be tricky if you're looking for the best digital marketing agency. There are two common mistakes to avoid:

1) Missing objectives – you need to consider your final goal before outsourcing your work. Make sure you know what you're going for and that the agency knows what they're working towards too. If you don't, then there's a probability that all your time and money will be invested into something that doesn't give you a return on investment (ROI).

2) Communication breakdowns – another common problem is when companies cannot communicate their messages effectively to the outsourcing company. Both parties should understand each other fully to produce better results within a shorter timeframe. In case of miscommunication or faulty interpretation, both sides might end up wasting their resources as well as time.

Outsourcing helps your company be more productive while it helps the outsourcing agency grow their own business - both companies are working together towards a common goal. That is why it's important to find an outsourcing partner that will save you money and time, not cost you more by missing deadlines or providing low-quality services. A good digital marketing agency should offer its clients reliable results with high efficiency to maximize the return on investment.

If you have considered outsourcing your digital marketing strategy, then you are not alone. Many companies are considering offloading certain aspects of their business to countries where talent is cheaper. The Philippines has become a prime location for this, since the cost savings can be substantial, and the talent pool is equivalent to that in more expensive locales such as New York or London. If you're considering outsourcing some aspects of your digital marketing process, however, there are two important factors that you should weigh before signing any contracts: time zone differences and cultural considerations.

Time Zone Differences

Marketing campaigns typically revolve around specific hours of the day when people consume media and engage with brands on social platforms like Twitter and Facebook. When outreach occurs at times when audiences aren't active, engagement is unlikely to happen, and the campaign will fail.

With an outsourcing company in another time zone, you are attempting to engage with people when they aren't paying attention because it's nighttime where your outsourcers are. This means that spending money on marketing doesn't translate into actual sales or traffic as it should. It also means that you'll have to spend more of your own time staying up late or waking up early so that you can orchestrate these campaigns yourself.

Cultural Considerations

Executives who outsource digital media strategies often do not understand what their audience wants at a given time of day, which they usually figure out after multiple failed campaigns that cost significant amounts of money. If they had done their research beforehand, they would have found that their target audience is mostly composed of "Night Owls" who are not usually active during the day. If you're outsourcing to the Philippines, targeting this demographic may be difficult because they typically use Facebook more than Twitter and other social media sites, which means your outreach will occur when audiences aren't paying attention.

The best way to solve both these problems is to hire a digital marketing agency in the Philippines whose time zone matches yours so that you can engage with people at times when they are most likely to be online. Still, there are additional factors to consider before making any final decisions about outsourcing or hiring an agency in-house. You'll need to factor in your budget and how much money you're willing to spend for this service. Once you decide on the scope of your digital marketing strategy, it'll be much easier to pick an agency or outsource certain aspects of your business that can benefit from this increased expertise.