Baby Life by Verlox Branding Agency
Baby Life it’s a network of baby caring products, toys for kids, and various accessories for parents and their children in Kazakhstan. The primary task, required by the customer, was to show up an intimate visual connection between a baby and a caring and loving mother in the brand’s identity.
After finishing the diagnostics of current business situation and its package, we have arranged the rebranding and basically new logo.
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While working on the logo, we’ve designed to combine its graphic and script parts. Long story short, in the graphic part of the logo we used a strong image of a mother and a child, to be associated with the current business niche. Essentially, sublime and soft lines have given the logo a particular kind of tenderness, charming spirit of a quiet and calm family fireplace together with plain joys of the marriage life, full of caring and love. That’s why we have used the pastel color palette for the delivering of the brand’s identity.
The script part of the logo might be readable on any among various devices and that’s why we used the script maximum simple and laconic one. We also developed design for different items of the brand identity and prepared them for being printed out, for us the adaptability of the brand is very important indeed.
To ensure greater recognition of the logo on various media, it is necessary to use a “protective field” around the logo. The width of the security field is equal to the width of the letter Y in the logo.
The "security field" is the minimum allowable space around the logo. In most cases, the space around the logo should be larger than the protective field. The minimum size (width) of the logo is 25 mm. This size makes it easy to identify the logo. Using a smaller size is not recommended!
We got ready the layouts and instructions for usage of the company’s brand identity’s items. As a result, we’ve got really casual brand’s identity, what can be easily applied by the whole range of the company’s employees.
Art-director: Nikita Zakrevskyi
Designers: Valeria Kornus, Ivan Cherkashenko, Ilya Taliesin
Copywriter: Oleg Oleniev
Retouch: Simona Denisova
Project managers: Irina Kokina, Yulia Ugrimina
Designers: Valeria Kornus, Ivan Cherkashenko, Ilya Taliesin
Copywriter: Oleg Oleniev
Retouch: Simona Denisova
Project managers: Irina Kokina, Yulia Ugrimina
Verlox Branding Agency
www.verlox.agency
www.verlox.agency
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