Japake | Brand development

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JAPAKE, by Verlox Branding Agency

JAPAKE is exactly the Japanese food restaurant and takeaway networking, whose whole package of visual and graphic brand identity was perfectly and responsibly provided by Verlox.

Simultaneously, Verlox became inspired by the traditional Japanese writing systems and also cousin, the food culture. That's why, by the way, the description of the graphic logo distantly reminds the Japanese traditional writing symbols, not Latin English ones.

Furthermore, JAPAKE brand identity and graphic logo is a variable one, we would like to emphasize that we cared a lot when designing it about a wide range of devices to get it reproduced - from the very tiny ones, like a company logo for formal suits, to the biggest ever possible sizes - like outdoor advertising.

Colorful combinations are based on usage of three main colors: black, red, and beige. This combination of colors not just simply a reminder about Japan, and it's culture again, but also enables the visual game of different graphic elements embodied here in the graphic logo of JAPAKE, that is, sun-shaped circle and sharply pointed bamboo leaves.

Lastly, the JAPAKE graphic and visual pattern (... inevitable and key part of the overall brand identity for a brand), which we are using everywhere out here, was designed by Verlox within the very same graphic logo's main colors and basic elements.

Art-director: Nikita Zakrevskyi
Designers: Valeria Kornus, Ivan Cherkashenko, Ilya Taliesin
Copywriter: Oleg Oleniev
Retouch: Simona Denisova
Project managers: Irina Kokina, Yulia Ugrimina

Verlox Branding Agency
www.verlox.agency

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