Elsa Tejero is a Mexican beauty & fashion photographer and retoucher, specialized in portraits; her work is identified by a delicate elegance, femininity, sweetness and freshness.
For this project, we designed an identity that conveys the feminine essence of Elsa and her work, and at the same time is portrayed as neutral to allow her to address beyond a female audience.
Finesse was the main attribute that we approached in this brand. We designed a monogram that displays a little of delicacy and elegance, which represents Elsa. We incorporated typographic contrasts to achieve a visual balance when used along the color palette, and create a natural, soft and subtle feminine atmosphere.
