A proposed rebranding study from 2018 for a colleague who works with an international triathlon organization based in Singapore. Unfortunately, this was rejected by the organizers for now as a branding revamp wasn't in the organization's current priorities.
The color orange was chosen as it best reflects its active, energetic nature of the sport, while being associated with the adventurous and the risk-takers that loves to venture outside their comfort zone. It also gives a nod to its parent company based in Singapore.
