Fosh
A water bottle of all climates
Design problem
The current website left users without a lasting impression of the brand.
The current website left users without a lasting impression of the brand.
Scope
The brief from the client was to create an E-commerce Shopify site that will aid the presence of the brand. Which will help to improve visibility and profitability to business.
The brief from the client was to create an E-commerce Shopify site that will aid the presence of the brand. Which will help to improve visibility and profitability to business.
Design rationale
The rationale behind my design was to create a unique user friendly interface that has a lot of interaction. This was achieved through a free flowing layout, with carousels to drive interaction, and fun animations which help guide the user around the website.
This combined with designing an aesthetically pleasing website that portrays the image of a eco-friendly and sustainable lifestyle brand which allowed me to meet the brief and design a website which was fun, interactive, whilst also leaving a lasting impression in website users minds.
My role
UI Designer
Research
Ideation
User research & Analysis
Digital branding
Site map
Workshops and 1:1 interviews
Wireframes
Workshops and 1:1 interviews
Wireframes
UI Design & Prototyping
Icon design
Accessibility guidelines
Usability testing
Client interaction
Icon design
Accessibility guidelines
Usability testing
Client interaction
