Greggs
Revamped the digital home of Greggs, through the use of innovative designs which attract 1.2m visitors per quarter.
Design problem
The previous website, left users to users with no last impression the site due to its lack of personality.
The previous website, left users to users with no last impression the site due to its lack of personality.
Scope
An website will be developed that will be used to increase visibility and usability of Greggs to current and potential customers. This will help to improve profitability to Greggs.
Goals
-Greggs website to become a high traffic source for information
-Create an lasting impression
-Platform for interactive marketing campaigns
Design rationale
The rationale behind my designs was to revamp the digital home of Greggs, which attracts 1.2m visitors per quarter, through the use of innovative and modern designs, with personality at the heart of everything. I achieved this by utilising clever illustration to add delight and intrigue the user into learning more about Greggs and its products.
Design decisions were heavily based around delivering Greggs fun personality. Which was achieved through focusing on the interactional context of each section, by adding more graphical elements into the designs attracting and engaging the attention of the website user to the call to action buttons.
Design decisions were heavily based around delivering Greggs fun personality. Which was achieved through focusing on the interactional context of each section, by adding more graphical elements into the designs attracting and engaging the attention of the website user to the call to action buttons.
In order to achieve a modern and fun quirky look and feel for the website I utilised a grid layout offset components to promote the Greggs personality. This combined with using white space to create harmony and balance which helps guide website users from one element to the next.
