Brand Identity | Packaging | Label System | Social Media | Photo Direction
ATYPICAL
ABOUT ATYPICAL
Atypical hatched out of longing to remember an authentic world. One where industries no longer project gender and body bias. We support you wearing whatever suits you, in fact - we prefer that you tell us what you want. Above all else we look forward to the more intimate types of interactions.
We longed to feel free and birth new beauty standards out of chaos. Finding solace in the realm of the senses - taste, touch, smell, listening and seeing.
CONCEPT
The sensuality of the bodies and the freshness of the aromas.
CLIENT Atypical
ART DIRECTION Sofía Noceti
GRAPHIC DESIGN Sofia Noceti & Macarena Pozzuto
PH Atypical Images Javier Saiz
STOCK SO ME IMAGES Pexels & Unsplash
SYDNEY, Australia
2020
