Superfüds is an online Colombian marketplace that sells superfoods and healthy goodies for those who want to nourish their bodies. They came to us a while ago with one specific request: to create a bold packaging for three new products of their own brand.
During the research and strategic phase we realized: who needs süperheroes in a süperworld where nature does the work alone? Actually, what we really need is a stunning package design that calls people to enjoy a happy healthy life. So, that’s why we created a bag full of vibrant colors with short messages and some details that recall Colombian regions and lands. We also made a packaging design guide for future products of the brand, helping the team of Superfüds to make decisions on color palette, typographic hierarchy and elements layout.
Made by invade
