ChocoWave
Creative | Communication | Art Direction
WE WANT THE MOST AUTHENTIC CORRELATION
NO CG, IT'S REAL (and tasty) CHOCOLATE MILK!!
Unlike regular fresh milk, we believe that chocolate milk is a rather emotional and impulse purchase. In order to evoke the emotion and connect with customer's tastebuds, we want to directly visualize the thick texture and strong chocolate flavor. This minimalistic yet powerful visual has set the tone and made a bold expression for our concept.
The campaign was distributed online, bus shelters, supermarkets and convenience stores in Hong Kong.
– THE CONCEPT –
– THE SHOOT –
1. We did some clean shots of the talent with different hair styling, posture and facial expressions
2. Then we started to splash over 100L of chocolate milk and yogurt mix to get the right correlation
3. Lastly, we keep splashing the mixture until we get enough assets for retouching
– DELIVERY TRUCK –
– DETAILS –
