In this project I enhanced the territory of Lessinia and especially its Park, a mountainous area that stretches north of Verona. The project is expected to achieve in the Park an information network that helps citizens to find producers who work the typical products of this land.
The information network is made ​​up of a pedestrian signage and a website through the use of interactive maps will help in finding the products and the knowledge of the park.

 

To create a new identity for the park I wanted font that expressed typical for the emotional and rational for the more technical aspects. For this I used the Meridien, great character to be pardoned and postmodern text and the Frutiger font legible and more geometric, both designed by Adrian Frutiger.

 

When I created the logo for the park Lessinia I thought of a form that recalls the authenticity and purity of the rock, something abstract but that would evoke a true form.

 

The pictograms have been used to represent the typical products, to make them recognizable and visible from a distance.