IMPACT LAB 2: DESIGN INTENSIVE
During the course of two and a half days, students would participate in a design intensive which involved developing a design solution for a non-profit organisation. The non-profit global organisation I worked with was WIFT (Women In Film & Television) and the organisation specialises in the treatment of women in the industry and the change of perspective of women and non-binary people in the industry. WIFT were looking for solutions that could support their funding's and spread their message to the public. For the design intensive, myself and three other group members developed a pop up store design solution for the organisation WIFT (Women In Film & TV) in attempt to appeal to younger audiences into buying memberships allowing people to continue to change the perspective of woman and non-binary people in the film industry.
Upon engaging with research on the organisation there was a lack of youth and student involvement within their community. Without the inclusion of youth involvement, the community cannot grow, therefore the organisation and their message won't be notice by a larger audience. Due to their lack of members, funding for events and marketing are quite limited. Our design solution needed to be in response to our chosen target audience and a solution that would allow WIFT to gain more members, especially in the youth.
Our design solution consists of a popup stand at QUT’S/Uni open day that will empower young women to work together and learn success in the film and tv industry by providing vital information about the organisation that will draw in new members to inspire these young women. This pop up stall will include a green screen which students and users can interact with to appeal to the younger audience and grab people's attention. Users can take pictures, choosing their own effects and backgrounds. This allows users to have a taste of the film industry at entry level. The pop up stall also contains merch that people can win during these events.
The following image is an experience map illustration that displays how a user would interact with the pop up stall. To gain a younger audience these pop up stalls would be displayed on University open days, expo's, schools and other events that include the youth.
Users would come up to the pop up stall and talk to one of the WIFT members at the stall. This member would explain WIFT's message and the content of the organisation. They would then direct the user to the green screen and allow them to choose their effects and backgrounds. A picture would then be taken for users to take home with. Once the picture is taken, the membership of WIFT would be explained by the member to user. Merch would also be handed out.
Our team also considered rebranding the logo to appeal to younger audiences. This logo took in consideration the reminiscence of the universal symbol of women with the white stripes representing film strips. As pink and purple are the global WIFT colours, these were also implemented with yellow representing non-binary (based off non-binary flag). This logo was then used on mock-ups of potential merch displayed at the pop up stall like water bottles and tote bags.
The design solution is a short term, affordable design solution that will be able to bring a more younger audience into the organisation and create a foundation for future projects in the future. Once more people volunteer and become members into the organisation, the organisation and grow to be a platform for woman in the film industry to rely on and be supported by. This small change can be the stepping stone for this organisation to spread their message to the public.
Once the idea was refined, our idea and solution was pitched to one of the workers of WIFT Queensland Bobbie-Lee. Our pitch impressed her as she thought the solution was quite do-able and the brief was a good approach.
Group Members
Miguel Bello | Reece Hilton | Tiaan Fowler | Tom Phillips
