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Barilla x Carbonara

Maïté Franchi
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barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
BARILLA
Carbonara day, 2021

For 2021 Carbonara Day, Barilla will celebrate the timeless power of the most famous pasta
recipe, the Carbonara, to bring people together.
Barilla new positioning “a sign of love” perfectly matches this theme
because Carbonara as other simple things represents a gesture of care.

There are several theories about the origin of carbonara and they are all very different from each other in terms of the inventor of the recipe, place of birth and original ingredients.
The most widely accepted one is that the recipe was born from the meeting of two distant culinary cultures.

Rome, 1944: the military rations of the Allied armies on one side, and the traditional Italian products on the other.
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
PROPOSALES
ideas + sketches
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector

CREATIONS
color palette + sketches
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
THANK YOU !
barilla carbonara Character Food ILLUSTRATION ingredients instagram sketch texture vector
Barilla x Carbonara
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Maïté Franchi's profile
Lyon, France

Barilla x Carbonara

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