Henghold Brand Identity
After buying out a competitor's practice, Dermatologic Surgery Associates experienced exponential growth. No longer able to sustain the growing patient base in its small clinic, the organization needed to spread its wings and open a newly constructed, state-of-the-art treatment center focused on the treatment of skin cancer. Following the ground-breaking ceremony, and inclusion of two additional physician-surgeons, idgroup was engaged to help uncover this organization's new core brand, it's mission and values. From the dialogue sessions, idgroup was able to articulate the unique selling point: the skill and expertise of fellowship trained Mohs surgeons.
With its storyline defined, and a new name, The Henghold Skin Health & Surgery Group, the idgroup team created an integrated marketing and brand launch plan that included a brand platform, website, online campaign, print ad, outdoor and television commercials.
With its storyline defined, and a new name, The Henghold Skin Health & Surgery Group, the idgroup team created an integrated marketing and brand launch plan that included a brand platform, website, online campaign, print ad, outdoor and television commercials.
