With Wallapop, you can easily find and sell almost anything.
For the Italian launch of the app, we decided to rewrite one of the most iconic Italian songs of all time: Donatella Rettore's "Splendido Splendente". We changed its lyrics in a more Wallapop style, creating a song about finding
in every place something that can be valuable on the app.
We set all our TV commercials in a modern house, where a couple of roommates will discover in a pop way how easy it is to use Wallapop. We created 3 subjects, each one dedicated to a different selling category and with unique Easter eggs hidden inside each of them.
We developed the same campaign’s concept on many social media channels as well,
such as Facebook, Instagram, TikTok, Twitch and YouTube.
such as Facebook, Instagram, TikTok, Twitch and YouTube.
