As the one and only creative mind behind the Bai8 bottle design, from ideation to artwork delivery, I had full control over the creative process. This included brewing up ideas, concocting the perfect product design, crafting the packaging and label, and managing the entire project.
To make sure everything was on tap, I was also in direct communication with the clients, which allowed me to fully understand their needs, preferences, and feedback. I mixed in their input to create a final product that aligned perfectly with their brand and messaging while quenching their thirst for creativity.
As a product designer, I focused on creating a refreshing and eye-catching design for the Bai8 bottle. I considered the beverage's ingredients, the finish on the bottle, and even the shape to make sure it was easy to handle and pour. As a packaging designer, I created a stylish outer layer that not only protected the product but also served as an irresistible marketing tool. I experimented with different printing techniques, materials, and colors to make it stand out on the shelf like a cold bottle on a hot day. As a label designer, I brewed up a design that clearly communicated the product's benefits, ingredients, and branding while also making sure it was legally compliant.
Overall, my work on the Bai8 bottle design required a range of skills and expertise, including mixing ideas, design, communication, and project management. My ability to stir the creative process and maintain direct contact with the clients allowed for flexibility and efficient decision-making, resulting in a final product that was both refreshing and satisfying, just like a good beverage.
Great collaboration with Muzi Li on the BAI8 baijiu branding and packaging design.