In early 60's, Georges Colin was a farmer in his parents' exploitation. Later in the 60's, he was in charge of the development of the herbs dehydration.
The company proceed his marketing & international expansion.
50 years later, Colin Groupe is launching "Georges Colin" a new brand inspired by his founder and dedicated for fine groceries and fine food lovers.
A premium & organic range of spices, herbs & exclusive blends sourced from all around the world.
As branding & packaging design director, I created a strong identity as a flower or a mandala using spices & herbs, which represents the DNA of "Georges Colin" : Nature Quality Premium Origin Respect.
This logo will be used as a pattern on the product packaging and the powerful colours for variations.