CLIENT
5Rings Media
PROJECT DESCRIPTION
Original Dramatic Web Series
CHALLENGE
Create a web series which captures the youthful optimism of the uber creative individuals living, loving, and working in hip, cool Brooklyn.
SOLUTION
Create a web series, shot on smart for smartphones, the prefered media platform of the target audience.
To launch the series we created, OFF THE L one night in brooklyn, an interactive video scavenger hunt, following two of the characters as they have one hell of a night in Brooklyn.
As the characters made stops at the coolest staples in Williamsburg, audiences travelled along the same route, allowing them to inhabit the world of the series in a fun filled evening. The scavenger hunt featured food and drink specials via social media check actions at the popular Williamsburg venues.
ROLE
Creative Direction, Director, Writer
