CLIENT
Staples
AGENCY
Edelman
PROJECT DESCRIPTION
Staples brought its new tagline -“Make More Happen”- to life by launching the Make Your Idea Happen contest and inviting entrepreneurs to share their big ideas for a chance to receive all the products and services they need to succeed.
They received more than 16,000 entries from entrepreneurs and the top ten finalists were filmed giving online viewers a chance to vote for their favorite entrepreneur.
CHALLENGE
Film ten finalists across the United States to create a unified mini-documetray series to promote the contest.
SOLUTION
A mix of pre-interviews and pre-vis helped ensure the pieces were consitent across the contest. The five pieces I created can be seen below.
ROLE
Creative Direction, Script Development
